Revenue, margin and cash flow gaps identified within 48 hours of your evidence pack
Meat Export Service Provider
Case Study
Industry
Meat export services, food service, e-commerce, retail
Engagement
Fixer48 Advisory was engaged to secure trial funding, stabilise cash pressure, and deploy a practical export technology trial to improve traceability, authenticity verification, temperature visibility, and brand value in-market.
Starting position
The business faced acute cash flow pressure and needed fast funding and a clear, defensible trial plan to keep momentum and protect viability. Export operations also needed stronger monitoring, proof of integrity, and clearer value delivery for brand owners and participants.
Key challenges
- Cash runway risk, urgent need for external funding to execute trials
- High exposure to counterfeiting, food fraud, and brand commoditisation in export channels
- Limited end-to-end visibility across authenticity, temperature, and shelf-life performance
- Inconsistent consumer and customer understanding of verification steps and product status
- Need to prove ROI to participants and funding bodies using measurable trial outputs
- Biosecurity, food safety, and market access risks requiring stronger evidence and controls
Fixer48 approach
Secure funding first, then design a trial that proves measurable outcomes, then implement operating discipline and participant reporting so the trial produces defensible results for scale-up.
What Fixer48 delivered
- Funding and trial mobilisation
Secured third-party funding via a performance grant to underwrite the trial and remove execution blockers. - Export trial design and operating controls
Implemented best-practice SOPs and participant reporting to ensure consistent trial execution and credible results, including:
Tracking market price lift linked to the Certified Australian mark in target segments.
Controls and reporting to reduce exposure to counterfeiting, expiry manipulation, and brand dilution. - Technology deployment for integrity and transparency
Deployed NFC anti-counterfeit labels, temperature monitoring, and tap-to-verify labels designed for local and international channels.
Tested transparency stack options including packaging cloud capability and smart goggle workflows where relevant to participant needs. - Stakeholder education and verification adoption
Built simple verification education for customers and consumers to confirm authenticity and shelf-life status.
Improved clarity of communication based on recorded customer interactions and field feedback. - Brand and marketing activation using tap technology
Enabled brand owners to use tap experiences for marketing, customer insight capture, and response analysis to improve engagement and product decisions. - Risk reduction for market access and compliance
Positioned technology adoption as a practical control layer for biosecurity, food safety, and export market access outcomes, supported by trial findings and an R&D pathway.
Measured outcomes
- Funding secured and trial executed with clear governance and participant reporting
- Improved export integrity through authenticity and temperature visibility, reducing counterfeiting and expiry risk
- Increased operational transparency supporting traceability and process efficiency
- Demonstrated brand value upside through stronger provenance signalling and verification
- Improved stakeholder capability through simple verification steps and clearer product status communication
- Created a scalable pathway for continued adoption and R&D based on field test outcomes
What changed in the business
- The trial moved from concept risk to funded execution with measurable outputs
- Export integrity shifted from assumed to verifiable through tap-based proof and monitoring
- Brand owners gained a new channel for engagement and insight capture tied to real product interaction
- The business strengthened its market access narrative through evidence-backed transparency controls
Key insight
Export value improves when you prove integrity, not when you claim it. Simple verification steps, consistent trial controls, and measurable participant reporting drive adoption, pricing power, and trust in-market.
Fit for Fixer48 offer
This engagement reflects the Fixer48 48-Hour Plan outcome, rapid stabilisation through funding and cash focus, a clear 30-day execution plan for trial rollout, and an action-led roadmap to protect market access, improve integrity controls, and build a scalable growth pathway for export participants.
