Revenue, margin and cash flow gaps identified within 48 hours of your evidence pack
9 signs of unrealised revenue and margin potential
Where each sign points, and where Fixer48 looks first
Fixer48 Advisory is a Melbourne-based commercial performance advisory practice for Australian B2B businesses turning over $5m to $100m. It is led by Ash Kent, who has spent more than 30 years as a GM, CEO and MD carrying the P&L. It works differently from conventional advisory: every recommendation is built from your own numbers, a named deliverable lands every week of the first four, and Fixer48 stays in the business through implementation until the result shows in the numbers.
Every business has more revenue and margin available than it is currently collecting. These are the nine signs Fixer48 looks for in Australian B2B businesses turning over $5m to $100m, and where each one points.
1. Revenue is flat or declining and the owner is not sure why.
Points to revenue. Fixer48 starts with three years of profit and loss and your top 20 customers by revenue and margin contribution. How to grow revenue
2. Margins are shrinking despite turnover holding or growing.
Points to margin. Fixer48 looks at pricing by product, service line and customer segment, and at how overhead is allocated and recovered. How to improve margin
3. The business is busy but not profitable enough.
Points to margin. Fixer48 establishes the true cost to serve and the pricing floor below which the business is trading at a loss without knowing it. How to improve margin
4. Cash flow is tighter than the P&L suggests it should be.
Points to cash flow. Fixer48 works through aged receivables and payables, debtor days, supplier terms, inventory holding and reorder discipline. How to fix cash flow
5. Creditor pressure is building, or debtor days are blowing out.
Points to cash flow. The balance sheet and the aged receivables and payables show where cash is sitting and how long it takes to come in. How to fix cash flow
6. The owner wants to grow but cannot identify where the next revenue is coming from.
Points to revenue. Fixer48 maps revenue by customer, product and channel and finds the accounts that should be buying more. How to grow revenue
7. New clients are being onboarded without capturing all available revenue lines.
Points to revenue. Account development and upsell programs capture the lines new clients are not being offered. How to grow revenue
8. Pricing has not been reviewed in more than 12 months.
Points to revenue and margin. Pricing program activation is a revenue initiative and pricing model implementation is a margin initiative. Both start from your current pricing schedule. How to improve margin
9. Personal assets are tied to the business, and it cannot afford to underperform.
Every engagement begins with a Preliminary Diagnostic that establishes the recoverable opportunity before any fee commitment beyond Stage 1 is made. If the evidence does not support a viable commercial path, Fixer48 says so at Stage 1.
What to do next
Get the evidence pack ready, then start with a confidential conversation. The evidence pack checklist | Contact Fixer48 Advisory
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